Yes, Quend

Sunday, 31 October 2010

New video of Massive Attack (thanks, D).

Stephen Fry on Wagner (thanks, C).

Gangsta Lorem Ipsum.

Lame-mongous Lynx:

More desperate than Dan Desperate after ten years on the inside.

And to complete things, here's the quote of the day the situation:

Any shirt you select, it has mounted, graph, sequins, bedazzled, crew-neck, deep-V, wifebeater, or what-that-you, is to be proud of who you are.If you want to bankrupt by a deep-V, it is the orange cone security because you think that your color, and then wear the hell this fruity shirt so everyone in the club knows that person only has like you.Define trends do not follow them.Wear that makes me feel good because I'm at the end of the spear - the cutting edge of fashion that is fresh to death.When I see something I like I catch .Mon single system when I shop for clothing expenses is my own primal reaction to what I see, when where I the verrai.Lorsque I enter a store, I hope that my eye to zero in on is Mint .c ' is the single most effective system that I have to know when to pull the trigger on an achat.Si I myself hemming and hawing, is a clear indication that the garment in question is not intended to my walking rotation.Je far from rack, because I do not establish a connection to these threads.En revenge, if I know from the moment where I see the that this particular piece is going to give me an impressive appearance, I hope that my instinct completely and it comes home with the sich.

I couldn't have put it better myself.


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Eliminate Direct MailYou are a company of bricks and mortar that has traditionally depended print newsletters, ads in the newspapers and postcards to raise awareness of the brand? It is time that you uprooted these pieces of direct mail marketing, your plan because they do not grow your business.

Even for the charities, calls direct marketing began in fall 2008. The Internet has become long channel to stimulate interest in the product and building relationships with prospects. This is the lesson learned Beacon Hill, a chain of area health clubs in New England, sport clubs when they eliminated printed advertisements. "We stopped doing all our mailing," said Lee Crabb, public relations and the BHAC marketing specialist. His company has fallen for the production of 15 000-25 000 direct mail pieces which have been distributed to each season."And we have not really seen any decrease in new members, which is huge for us," she noté.Cette success demonstrates the need for a better presence online instead of outgoing ineffective techniques.

If you hear the argument that direct mail is still an indispensable part of marketing strategy, ask to see measurable results. What is someone does open the envelope that you sent mail to a new promo? A recipient has taken any action?They you real-time feedback? what are the types of questions, that you cannot answer by traditional marketing. You will need a much more advanced addressing system.

BHAC Case StudyInbound marketing, on the other hand, can provide you with the right parameters to track the results.Subsequently the growth of traffic and volume lead arising from specific marketing campaigns, you will be able to determine offers are really efficaces.Au instead of investing in disposable resources used for the mail merge, you can invest in remarkable content leads to long term results.

BHAC, for example, focused on the creation of pages that show the views form submissions and lancement.Ces conversion rates data help company marketing more intelligent and successful transition to modern marketing.

You plan on phasing-out of direct mail in your new iniaitves marketing?

Disclosure: Beacon Hill sport clubs is a client of HubSpot.

Learn How To Measure Your Online Marketing

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Sorry, I could not read the content fromt this page.Sorry, I could not read the content fromt this page.

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Twitter is a social network that allows users to share short, 140 character messages. Whenever someone else shares your message it is considered a ReTweet. ReTweets expand send you individual or company and can contribute to the additional traffic, subscribers and customers.

However, when you perform the errors described in this post may cause your content to the is ignored and not get ReTweeted.

liwc resized 600

There is nothing that will allow you to obtain ReTweeted like you talk constantly.It will be probably also prevent you from obtaining many followers.

please resized 600

Like any form of marketing material, calls to action in media sociaux.donc if you want to ReTweets, don't ask for them and especially don't ask their politely.

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Twitter is a fairly educated public, intelligent.lorsque you are avoiding ReTweets, you should avoid saying anything too intelligent, so use that low, simple words.

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People like to Twitter to spread the links to content that they liked.Therefore not giving them a chance if you don't want ReTweets, make sure that you're not Tweeting interesting links.

novelty resized 600

If you say the same things everyone says you can avoid any risk of being worth ReTweeting.Il is easy, any agreement with the world around and work hard to ever bring something original to the table.

most words resized 600

Twitter users like Twitter, and they love parler.Tweeting on Twitter will make people want to ReTweet, so you do!

shorteners resized 600

TinyURL was invented before Twitter and is not really built for 140 messages caractères.Il consumes valuable traits that make more difficult for your supporters to ReTweet vous.Parfait.

punctuation type resized 600

You are sufficiently intelligent to learn how to use a semicolon, right? to stick to their and avoid other types of punctuation like the plauge (they are all very ReTweetable).


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Sorry, I could not read the content fromt this page.Sorry, I could not read the content fromt this page.

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HubSpot makes internet closed loop marketing integrates your business sales and marketing software. It's simple.

Bring visitors found.Convert leads.Close these leads effectively.

View the original article here

Sorry, I could not read the content fromt this page.Sorry, I could not read the content fromt this page.

View the original article here

HubSpot makes internet closed loop marketing integrates your business sales and marketing software. It's simple.

Bring visitors found.Convert leads.Close these leads effectively.

View the original article here

Sorry, I could not read the content fromt this page.Sorry, I could not read the content fromt this page.

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“Google Feedburner Delivers Real-time Traffic Stats” plus 1 more

Link to ProBlogger Blog Tips

Posted: 28 Oct 2010 12:09 PM PDT
This week, Google unveiled an upgraded Feedburner stats package that provides real-time data on clicks, views, and podcast downloads.
For the social media fanatics, the Feedburner team add that, “if you use the FeedBurner Socialize service, and your platform uses PubSubHubbub or you ping us when you post, you can for the first time get stats on how much traffic your feed items are receiving from Twitter, as well as feed reading platforms like Google Reader in one place.”
Looks like those Refresh buttons are set to get a workout… Have you tried the new stats? What are your thoughts?
Post from: ProBlogger Blog Tips
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Posted: 28 Oct 2010 06:05 AM PDT
goals.pngImage by Iguana Jo.
Overheard in Vegas at BlogWorld Expo:
“I just started a blog and I’m excited to see where it will lead me.”
Have you ever said something like that? When I started out, it was certainly something I remember telling a friend. Nobody really knew where the medium of blogging would lead—we were all quite happy to let thing evolve and see where we ended up.
There was actually some sense in this approach: blogging was still evolving, and because the space wasn’t overly crowded or competitive, many bloggers were swept almost accidentally into amazing opportunities.
The problem that today’s beginning bloggers face is that the see-where-it-will-lead approach doesn’t always work. There are many millions of blogs, mainstream media is investing serious cash into the space, and some of the everybody-wins style of collaboration that used to go on in the blogosphere has disappeared.
While good things still come when you let your blog evolve, and luck still plays a part, many of the more successful bloggers that I meet today are strategic about what they’re doing.
One of the themes I taught at BlogWorld Expo this year focused on goals.
Knowing what you want to achieve and where you want to end up will make you more likely to end up achieving those things.
Conversely, setting out on a path with no idea of what you want to achieve leaves your destination purely up to chance. It could end up being good—or it could end up quite the opposite.
“If you don’t know where you are going, how can you expect to get there?” – Basil S Walsh

The blogger who didn’t set goals

I told this story at BWE last week.
A number of years ago, a young blogger burst onto the scene in one of the niches I wrote in. They got noticed faster than almost any blogger I’d seen before: within weeks, their blog was getting hundreds of comments and being talked about on many other blogs.
The reason they were noticed so quickly was that almost every post they wrote took a pot-shot at another blogger in their niche. Posts on the blog were critiques, rants, and personal attacks on other key people in the niche (including me). And as a result, the blogger got noticed very, very quickly.
The blog grew over the coming months, largely based upon this snarky philosophy. Other bloggers saw the strategy working and new snarky blogs sprung up. The niche wasn’t a particularly pleasant one to be a part of for a while there.
I always thought it was a pity—the blogger was actually a smart person and when they wanted to, they had good things to say. But the blog always seemed to be seasoned with a toxic edge which detracted from what I thought could have been achieved.
One day, the blog that started it all stopped publishing. The blog went silent.
A few months later, the blog disappeared altogether. All traces of it vanished (although I’m sure it still lives in those Internet archiving sites).
I always wondered what happened to the blogger, until a few months ago, I found myself in a chat room listening to a webinar and recognized their name as one of the other participants.
I managed to get the blogger to jump on Skype with me and asked what had happened. Why had they stopped blogging?
The story the person told me was that they’d started blogging with one very vague goal: to get noticed. Beyond getting noticed, they didn’t really know what they wanted to achieve. It was only after they’d gotten noticed that they realized their ultimate goal was to be an authoritative voice in the niche. The blogger wanted to be someone that people looked to with respect. They wanted to be someone who’d be asked to speak and write books on the topic.
The problem was that the way they’d initially gone about their blogging had actually taken them away from their belatedly identified goals. They’d burned bridges and become known as the snarky blogger, rather than the authority blogger.
“Without goals, and plans to reach them, you are like a ship that has set sail with no destination.” – Fitzhugh Dodson

I don’t have goals!?

I’m very aware that many bloggers start blogs without hard and fast goals. They take the I’ll-see-where-it-leads approach. This was my approach, too—and good things did come from it.
However, the reality is that as vague as they were, I did have goals even back when I started eight years back.
They certainly weren’t long-term or far-reaching grand goals about where I’d be today. Rather, they were goals about the next steps—where I’d be in the coming days and weeks.
Over time, I achieved some of what I set out to do. I abandoned other goals and set new ones—some of them for the longer term. The key was to identify a direction to head in, and start moving.
You don’t always need the ultimate destination in mind, but if you can identify some next steps to work towards, at least you’ll be heading somewhere with intention.
“Progress has little to do with speed, but much to do with direction” – Unknown
Do you have goals for your blogging or are you seeing where blogging will lead you?

Further reading

Thanks to @pushingsocial and @kennyhyder for help on Twitter with the title of this post.
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Bring visitors found.Convert leads.Close these leads effectively.

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Sorry, I could not read the content fromt this page.Sorry, I could not read the content fromt this page.

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Increase Blog VisitorsA blog is an asset for any company. It allows you to gain visibility as a thought leader engages your audience in a conversation and serves as a link bait. But you can only reap these benefits if you can really get visitors to your blog. Now, we all know that content is King and creating remarkable content on a regular basis will pay off sooner or later. But here are a few simple strategies that you can apply to each of your blog posts that will make your blog traffic blog rise quickly.

The title is the most important part of each of your blog articles. You could have written most remarkable content in the history of the blogosphere, but people don't read if they have not was intrigued enough by the title of position of click through. Also thought to your blog as a subject line. people will see the title of your blog in their email (if they subscribe RSS email), Twitter, Facebook and search engines.The title of your blog should be engaging enough to break chaos across these canaux.Voici title blog strategies that work well.

Use numbers (examples: "5 simple ways to" or "7 best strategies for") start with "How to" use keywords relevant persons are forInclude research benefits to drive (examples: "get more visitors" or "cost reduction") be controversial (example: "Is dead RA?") Be precise - fill your title with puns or try to be too unique cleverBe

Once that get you people to click on by your ticket blog, your article should be very easy to read so that visitors can quickly decide that your content is worth sharing .the ' average surfer is impatient.Si you with dense text paragraphs or if your content flow, your drive will be quickly navigate far without comment or sharing.Here are a few ways to make your content easy to read.

Use numbered listsUse

tags for subheadings separating bullet contentUse points to break up large sections of textBold important statements for emphasisWrite at secondary level does ' not use too many "big" words or jargon.

Search engine optimization is necessary if you want people to find your blog through Google, Yahoo or Bing. However, you want to write just for the search engines. you want to write for people .c ' is a delicate balance, but here are a few tips for you help to optimize each of your blog posts:

Meta title: The meta title is your blog post title.put keywords such as near the front that you, keep less 70 characters so that it will cut off the coast of every single blog title Meta description: meta description should be more that an extrait.Il should be a summary of the article that includes keywords. These keywords will be in bold in the search results when people search for them to get their attention.Header tags:Use

creating section headers rather than use any text as bold tags.Internal links:Links to other relevant articles in your blog using keyword rich anchor text.

If you want your readers to comment on the posts of your blog, ask them to! I always add a question in bold at the end of each blog post encouraging readers to decide.This is an easy way to let your readers know that worry about their opinions and want to hear their pensées.Aussi, encourage interaction on your social media like Facebook and Twitter, pages using this strategy even the question.

Make it easy for your readers to share your content with their social networks, even more standard lecteurs.boutons you include Twitter, Facebook, like Facebook, LinkedIn, and you can add others that are relevant to your blog.

If you mention something in your ticket blog you know wrote about another industry blog, link to this blog with relevant text anchor .Auteur this blog will probably see that you're linking them during the inquiry on their sources of trafic.Vous can add an insightful comment on this article that you linked to, with a "by the way, I've linked to this article on my blog, because I thought that it would allow my readers connaissent.Si your comment was significant, you will get new visitors to click through, and you can even get the blog author to reciprocate!"

How have become more of your blog readers? share your # 7 in the comments below!

Photo credit: Driechm on Flickr


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Share Key

The numerous Web site optimization webinars that for six months, I signed numerous company of Facebook pages, and I am tons of people on Twitter. I realize there are these companies - or people - overcapacity on the detachment and those that I have never heard of. The killers over tend to display information on their subject and to be honest, after some time, I read their content. And then there are those whose information is always useful. May I have no time to read everything they send, but whenever I do, I am honoured.

It is always back to content - valuable content that is either interesting on its own or help me to me.I believe that these organizations continued to provide an overview and information just come with her on place.Ils plan in advance and create an editorial calendar.  

Some people do is one month at a time, and plan for the whole year .Magazines certainly printing plan at least one year in advance, and it is the model that I can use when plotting your calendar in social media. We do it something similar here in HubSpot.

Real manufacturing editorial calendar or content advantage is that you can create a framework which shows how and where you intend to interact socially.  In addition, you can see how the display of content supports your social marketing objectives.

It helps you to existing content or Evergreen.It is difficult to fresh content and when you do so, you want to make the most of it.Planning your distribution will show when writing this blog and when ticket to promote through your different channels sociaux.Et, if this content totally rocks, when to send it new.

In addition, if you create a white paper, you can break his nuggets of wisdom bite-size information and their dispersion across a few to several calendar mois.Un following quickly show you how best to disseminate information and communication channels to support ligne.choses as podcasts, video, graphics and other documentations marketing distribution makes your most valuable content.

We were able to develop a Social Media posting schedule with our friends from the metric application lets you inform all dates themes, subjects, keywords and plus.De more, after you fill it out, automatically gives you a summary of the media sociaux.Si activities you want to use the version of 2011, you can download Social Media 5-Pack of metric application free of charge, courtesy of HubSpot.

Free Download: The Social Media Tools 5-Pack

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salesIn a world of inbound marketing, careful alignment of sales and marketing can be extremely beneficial to business success. But enough businesses take steps in the right direction to facilitate collaboration between these two departments?

Top inbound marketing article this week, Todd Defren discusses the logout problem between teams of sales and marketing for many companies in terms of social media engagement.

Author:Todd Defren on PR-Squared

Whereas article Todd focuses on the disconnect between sales and marketing for businesses, particularly in the retail industry the general theme of the alignment with sales and marketing is that which can be applied to the companies in the industry.

Todd focuses specifically on how disconnecting applies social media participation, showcasing a great point about how marketing services and client teams seem to be experiencing congruence, yet, teams of marketing and sales still struggle to find a balance appropriate when it comes to promotion in social media.

Marketing takeaway: Aligning your sales and marketing teams and a mutually beneficial social media participation approach.

Author:Sean D'Souza Copyblogger

By using The New Yorker and cosmopolitan magazines as analogies, Sean stresses the importance of and describes the two very different types of blog content: content that attracts and content that converts.

While both offer different benefits for your blog and readers, Sean insists on the fact that each style can (and should) live on your blog.There is no need to choose a strategy and a mixture of these two types of articles attract a greater number of perspectives, but will allow you to also better business blogging conversion.

Marketing takeaway:Feed your blog with a balance between the different types of articles to attract new readers and convert more customers.

Author:Adam Holden-Bache on Social Media B2B

There are risks associated with social integration sharing elements B2B email marketing? here you, said Social Media B2B, the article discusses the fact that some content included in marketing campaigns by email is perhaps not suitable for social sharing (e.g. exclusive information).

Holden-Bache highlights a short list of email content-sharing safe and strengthens the rewards that can come to enable E-mail contained social sharing.However, it raises an important point that email marketing should proceed with caution and evaluate emails on a base of content by content to determine if sharing social links are appropriate.

Marketing takeaway:Before you jump on the train running social sharing, examine and evaluate the contents of individual e-mail messages before delivery.

Author:Julie Joyce on Search Engine Journal

Most internet marketers are aware that generate incoming links is invaluable for recherche.Mais engine optimization what to do when your go - to link building efforts return has more results than you used to count on? search engine journal suggests that you try something totally different.

Julie Joyce paper proposes several ways to think outside the box and stir until your link building through search differently, to join a new way, realizing that less is sometimes more, brainstorming, thinking in a different location, obtain a second opinion and persistent in your efforts.

Marketing takeaway:If your proven link building efforts begin to fail, try something new!

Author:Problogger bamboo forest

Keeping his belief that reading a blog should provide an experience similar to the indulgence of a cornet cream on a hot day or the thrill of a roller-coaster ride of bamboo forest reveals five techniques bloggers can use to create an unforgettable experience, great for their readers:

Be an anticonformiste.Créer unexpected.Use comparisons and analogies.Use humor.Use citations.

Marketing takeaway:Keep readers of your blog back over to creating an unforgettable experience at each visit blog.

What other great articles entering blog marketing have in the last week?

Photo credit: Tim Parkinson

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Social media guru Chris Brogan explains how to demonstrate the value of social media marketing.

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Facebook LogoFacebook fan pages are useful tools for connecting with your audience on a site they visit each day. You can broadcast messages on their home page of Facebook, System spark conversations that can provide your company valuable comments and encourage fans to upload their own content. But there are some common errors that companies make on Facebook.

You've learned a lot from the 9 worst ways to use Twitter for business, here are 9 Facebook for business strategies in order to avoid, as well as how to orient in the right direction.

Twitter is an ideal place to chat with your audience, but it is a completely different platform and should be treated as such. Although you may want to tweet more than once per day to point out in popular overloaded Twitter streams, applying the same frequency to Facebook could annoy your fans and lead to their hide your updates. In addition, you do not want duplicate the same exact content you use Twitter to Facebook. Not only will be fans follows you on the two opinions of networks, but you are much more than 140 characters to work with on Facebook.Enjoy the extra space! you can even re-use the same concepts as your tweets. just rework the Facebook.

View updated standard text gets boring after a certain temps.Vous you several ways to share content on Facebook. In addition to your standard status update, you can also view links, download photos, download videos or display issue (non-fans can see also). Just as you do not want to vary depending on the type of content in your blog to keep interested readers, mix the type of content on your Facebook page to make your walls fun and interesting.

Do not let your fans publish your defeat of wall half goal of having a page Facebook.Non only you want to share your updates with the fans, but you want to allow fans to share their ideas, opinions, comments and even images and videos with you.  You don't want to share photos of them using your product for the rest of your audience Facebook fans to see?Or hear product ideas are your fans you wish to add to your product line? sure sharing settings are enabled, navigate to the settings of the wall and make sure that all boxes are checked.

Facebook Page Wall Settings

If your fans have started to post on your wall and share photos on your page, not ignore them. Comments on what they have displayed, even if it is just a simple "thanks for sharing!" or similar button.Not only will encourage their position even more content, but new fans see you care what your audience has to say, and they start you sharing content with you as well.

As someone who works in, in addition, any business, you probably really busy. Entry content to display on Facebook and Twitter probably takes a little just your time very précieux.alors why not share this user generated content? If someone shares a great photo of your product in action, click the sharing button and say "Check this great picture that Joe Smith posted!Not only do fans like other pictures of fan, but you'll Joe Smith terribly happy.

Facebook recently launched matters, an application that allows any person, including the pages of fan, ask and answer questions Facebook.Tout community as LinkedIn answers, Facebook Questions is an excellent place to establish yourself as a leader in knowledge of the industry.Therefore, it is also one of the only ways that pages can escape and reach non-ventilateur Facebook members free of charge, enjoy!

When you upload a new profile image, Facebook automatically scales it down to adjust the size of the thumbnail that appears in news feeds users and your walls.On your fan page, logo mark of your could be cut in the thumbnail, and it is bad for the recognition of the mark.Here are a few who still have not received this just fan pages.

Facebook Page Bad Thumbnail Images

So be sure to only get the dimensions of your right Facebook profile image for thumbnail resizing.A profile picture will be 200 px wide, so make sure that your desired thumbnail is a 12 pixel border.

Keep your Facebook page secret visitors to your Web site, who are more likely to actually like your page and become a ventilateur.Facebook provides pages with Facebook as a box, formally called a box fan, you can add to your Web site so that people may like your page without ever leaving your website .c ' is just a matter of copy and paste a little code.

Your company Facebook page should not have a firm tone, congestion.Facebook is a place where users will have to connect with their amis.Ils do not want to go to Facebook to get your pitch publicitaire.Vous can still maintain a professional presence and have a tone occasionnel.prendre a look at the pages of Starbucks, Coca-Cola and Skittles Facebook; it are three of the pages produced the top of the page on Facebook and have established professional but fun figures on their pages.

What would be your # 10? let me know in the comments below!

Free Download: 2010 Facebook Marketing Guide

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7 Common Website Redesign Mistakes

Tuesday, 26 October 2010

describe the imageIf you are new entrants marketing, there are certain things that you want to avoid when designing your site.  Small things make right at the beginning will save you much time ultimately.  This list will help you begin to get the engines of research and in turn find by conduit.

The following list is my own personal experience, building a website and I wish I knew then and choses.Ce is not an exhaustive list, but should act as a good primer.

  1. Do not use your domain name for your page title  Use instead the rich text keywords separated by ||  (pipe). Put your most important keywords first. If you want to include your company name and you have remaining characters, he said at the end. Here is an example of a solid page title that includes the name of the company.  Plumbing & heating |Emergency |South End Boston |  XYZ plumbing company 

2 Do not your page and your H1 tag titles radically different.  Once you have created your page title, make sure that your URL and your H1 tag align thematically. You do not want to be exactly the same, but sure you give the search engines all information that they need to confirm what is on this page.

    3 Do not your meta description and title of your page a mirror of the other image  There will be the title of the page on your actual web page.  Your page title is primarily for search engines and your meta description is to draw a researcher.

The meta description will be displayed in search engine results from organic search.  Think that it your inclination lift for 30 seconds.  Why does the researcher to click on your link?  Simply, make sure that it is less than 150 characters.

Here is an example of the page title and meta description you would see if you typed HubSpot in the search box.

HubSpot Page Title resized 600
4 Don't include not the name of another company in your blog URL.  Blogging platforms are perfectly good service, but you don't want to not earned your hard SEO credit to resolve itself with anyone but you.  It may be difficult to migrate large quantities of blog content after the fact.  This means no step to say that it cannot be done, but you save hassles.Make sure that create you a subdomain or subdirectory to the right of the gate. 

  Blog.HubSpot.com www.hubspot.com/blog are examples of a subdomain and a subdirectory.In this way, you'll get all that goes with creating a killer Blog SEO juice.

    5 Use not Flash.Flash is certainly in the research, but search engines cannot read flash.If you have a full flash site in the search engines "spirit," you have a site vierge.Un blank site equals zero indexed pages.Zero indexed pages equals with very little traffic.

We have done a review of a site that uses the week last Flash.There are actually 234 pages, but when run by WebsiteGrader.com, there are no pages indexed by Google.If you want to use flash in some places, use it sparingly.

  6 Do not skip the step of implementation implement redirection 301If you do not do this, you split up your credit referencing two different locations.You want www.yourcompany.com yourcompany.com to resolve a domaine.Il takes only a few minutes to do and it will give you points in the eyes of search engines.

7 Do not insert images without telling the search engines as images are.Engines of search cannot say what the images and it seems just as empty space for smart eux.Comme as they are, you must send a little.

There are three ways, you can first used is to use the alt text when you download the photos to describe what is the image in a few descriptive words .Tapez let know the image is on these engines recherche.La second way to help search engines is to use filenames détaillés.enfin, put a caption of the image help too.

Hope this list of tips you a great start with your website u.s. ' there are lessons that I've forgotten, do not hesitate to add them in comments.

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