In a world of inbound marketing, careful alignment of sales and marketing can be extremely beneficial to business success. But enough businesses take steps in the right direction to facilitate collaboration between these two departments?
Top inbound marketing article this week, Todd Defren discusses the logout problem between teams of sales and marketing for many companies in terms of social media engagement.
Author:Todd Defren on PR-Squared
Whereas article Todd focuses on the disconnect between sales and marketing for businesses, particularly in the retail industry the general theme of the alignment with sales and marketing is that which can be applied to the companies in the industry.
Todd focuses specifically on how disconnecting applies social media participation, showcasing a great point about how marketing services and client teams seem to be experiencing congruence, yet, teams of marketing and sales still struggle to find a balance appropriate when it comes to promotion in social media.
Marketing takeaway: Aligning your sales and marketing teams and a mutually beneficial social media participation approach.
Author:Sean D'Souza Copyblogger
By using The New Yorker and cosmopolitan magazines as analogies, Sean stresses the importance of and describes the two very different types of blog content: content that attracts and content that converts.
While both offer different benefits for your blog and readers, Sean insists on the fact that each style can (and should) live on your blog.There is no need to choose a strategy and a mixture of these two types of articles attract a greater number of perspectives, but will allow you to also better business blogging conversion.
Marketing takeaway:Feed your blog with a balance between the different types of articles to attract new readers and convert more customers.
Author:Adam Holden-Bache on Social Media B2B
There are risks associated with social integration sharing elements B2B email marketing? here you, said Social Media B2B, the article discusses the fact that some content included in marketing campaigns by email is perhaps not suitable for social sharing (e.g. exclusive information).
Holden-Bache highlights a short list of email content-sharing safe and strengthens the rewards that can come to enable E-mail contained social sharing.However, it raises an important point that email marketing should proceed with caution and evaluate emails on a base of content by content to determine if sharing social links are appropriate.
Marketing takeaway:Before you jump on the train running social sharing, examine and evaluate the contents of individual e-mail messages before delivery.
Author:Julie Joyce on Search Engine Journal
Most internet marketers are aware that generate incoming links is invaluable for recherche.Mais engine optimization what to do when your go - to link building efforts return has more results than you used to count on? search engine journal suggests that you try something totally different.
Julie Joyce paper proposes several ways to think outside the box and stir until your link building through search differently, to join a new way, realizing that less is sometimes more, brainstorming, thinking in a different location, obtain a second opinion and persistent in your efforts.
Marketing takeaway:If your proven link building efforts begin to fail, try something new!
Author:Problogger bamboo forest
Keeping his belief that reading a blog should provide an experience similar to the indulgence of a cornet cream on a hot day or the thrill of a roller-coaster ride of bamboo forest reveals five techniques bloggers can use to create an unforgettable experience, great for their readers:
Be an anticonformiste.Créer unexpected.Use comparisons and analogies.Use humor.Use citations.
Marketing takeaway:Keep readers of your blog back over to creating an unforgettable experience at each visit blog.
What other great articles entering blog marketing have in the last week?
Photo credit: Tim Parkinson
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