You are a company of bricks and mortar that has traditionally depended print newsletters, ads in the newspapers and postcards to raise awareness of the brand? It is time that you uprooted these pieces of direct mail marketing, your plan because they do not grow your business.
Even for the charities, calls direct marketing began in fall 2008. The Internet has become long channel to stimulate interest in the product and building relationships with prospects. This is the lesson learned Beacon Hill, a chain of area health clubs in New England, sport clubs when they eliminated printed advertisements. "We stopped doing all our mailing," said Lee Crabb, public relations and the BHAC marketing specialist. His company has fallen for the production of 15 000-25 000 direct mail pieces which have been distributed to each season."And we have not really seen any decrease in new members, which is huge for us," she noté.Cette success demonstrates the need for a better presence online instead of outgoing ineffective techniques.
If you hear the argument that direct mail is still an indispensable part of marketing strategy, ask to see measurable results. What is someone does open the envelope that you sent mail to a new promo? A recipient has taken any action?They you real-time feedback? what are the types of questions, that you cannot answer by traditional marketing. You will need a much more advanced addressing system.
Inbound marketing, on the other hand, can provide you with the right parameters to track the results.Subsequently the growth of traffic and volume lead arising from specific marketing campaigns, you will be able to determine offers are really efficaces.Au instead of investing in disposable resources used for the mail merge, you can invest in remarkable content leads to long term results.
BHAC, for example, focused on the creation of pages that show the views form submissions and lancement.Ces conversion rates data help company marketing more intelligent and successful transition to modern marketing.
You plan on phasing-out of direct mail in your new iniaitves marketing?
Disclosure: Beacon Hill sport clubs is a client of HubSpot.
